Retrieved April 23, 2013. The beauty brand posted a three-second video on its US Facebook page on Friday showing a black woman removing her top to reveal a smiling white woman underneath. The real women were attractive and likeable to their female audience because they girls with guns sayings about beauty were relatable and provided a fresh perspective within the media.
6, the research created a new advertising strategy, which Joah Santos later named "mission strategy".
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"Ready for their Close-Up".
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Why People Hate Dove's 'Real Beauty Sketches' Video.