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dove beauty campaign for girls

Dove beauty campaign for girls

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When it reported that only 2 percent of dove beauty campaign for girls the women interviewed considered themselves beautiful, the executives at Dove saw an opportunity. Their PR agency, Edelman, conducted a study of more than 3,000 women in 10 countries in order to learn about women's priorities and interests. How did a brand associated with a plain white bar of soap get men and women worldwide to think about the narrow definitions of female beauty?

"Beyond Compare: Women Photographers On Real Beauty a show organized by Dove and Ogilvy Mather, featured work from 67 female photographers including Annie Leibovitz, Tierney Gearon and Peggy Sirota. Doves research shows that girls use the internet to research body confidence issues rather than talk to their parents. Commercials like Pantene's "Labels Against Women" draw on themes similar to the Campaign for girls with natural beauty Real Beauty's, like the snap judgments people make based on a woman's looks - and why that shouldn't matter.

Searching complements another campaign Dove is currently running in Australia (and abroad #MyBeautyMySay, which features stories of women who stood up for their own beauty and overcame judgements about their appearance. Not everyone agrees with the importance the campaign places on physical beauty.

Dove beauty campaign for girls

But it's not like they're selling feminine hygiene sprays.". Mumbrella that the ads aim to highlight the reality of the pressure faced by girls and where they looked for answers.

"I hated being curvy.

Dove beauty campaign for girls

Dove Self-Esteem workshops in schools have already reached over 500,000 Australian youth.



Talks to girls online searches, but the real lesson is about their emotional needs, Langley said.



Women's websites like Jezebel, which launched in 2007, took up the gauntlet, making sure that women all over the world saw what unretouched magazine spreads and billboards look like.



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